The Knection

A CMO's lessons from 3 startup exits, a public company, and strategic consulting for B2B sales & marketing

Connect

Archive

The Three Questions Your Customer is Thinking When they Visit Your Website

A guide to “our website sucks” and how to fix it

Paul Knegten

Our Sales Deck Sucks

Why? And what to do about it?

Paul Knegten

A Case for New Metrics in B2B Marketing

RIP MQLs / SQLs??

Sorry, probably nobody gives a shit about your new product feature

But here's how you fix that

The CMO's Guide to CEOs

The tables have turned 😈

Paul Knegten

Who Needs a CMO?

Account-Based Marketing for Dummies

Pt 2 of "The Main Things That Work in Enterprise Marketing (and Cost $0)"

The Main Things That Work in Enterprise Marketing (and Cost $0)

Pt 1: Sales Marketing

Paul Knegten

Utility post: What do all these marketing people do all day?

Paul Knegten

Is Marketing a Math Problem?

Paul Knegten